berlin light

Chapter 190 Hoffman Stadium, a new beginning

Chapter 190 Hoffman Stadium, a new beginning

Union Berlin and Adidas have reached an agreement. Adidas will become the sponsor of Union Berlin's jerseys and training uniforms in the new season. The sponsorship contract price of the two parties is 400 million euros per year. A series of in-depth cooperation will be launched. For example, the jersey of Liaocheng Berlin United will soon be replaced by Adidas.

Originally, Edward hoped to use Chinese sponsors for the chest advertisement, but there are very few Chinese companies capable of doing business in Europe at this stage, most of them are Hong Kong Island enterprises. Impossible to agree.

In addition to the sponsorship amount, Edward also considered the aesthetics of the chest advertisement. It does not mean that the logo or brand name must be particularly pleasing to the eye and conform to some aesthetic design, but it cannot be ugly.

For example, although Manchester United and Chevrolet sponsored as much as 5300 million pounds per year in the previous life, because the Chevrolet logo was not very good-looking, it was nicknamed the aunt's towel by the fans, which affected the fans' desire to buy. This situation is absolutely unacceptable to Edward.

He would rather have a slightly lower sponsorship fee than use such an ugly chest ad, which is why David Gill has been slow to sign a new sponsor.Otherwise, the newly promoted Triple Crown, the miraculous newly promoted Union Berlin, is still very popular.

In the end, they chose Aon Insurance. Although the sponsorship fee is not the highest, their LOGO does not affect the appearance of the jersey.

Union Berlin's home and away jerseys have been released early, and Adidas' current design does not have much new ideas.But the second away jersey was long overdue.It was not announced until early August that Adidas announced that it would open Union Berlin stores together with Union Berlin in several major cities in China. All Adidas dealers will have a dedicated Union Berlin store.

This jersey was designed by Edward's suggestion. It has a Chinese style, but it is not the kind that Europeans think.

In his previous life, he had seen too many self-righteous designs, and he thought it was Chinese style if he just made a dragon or a phoenix, it looked like a shroud.

This away jersey is a gradient color, with light blue on the top, light yellow in the middle, and light green on the bottom. They are all very fresh colors, because they are gradient colors, they are very eye-catching.

Add the plaid scattered from the right shoulder and it will look slimmer.

On the right sleeve of the jersey, there is a circle of small words in italics. Loyalty and faith can create miracles, and perseverance will win.

This jersey caused an uproar as soon as it was announced, but the main reason is that it looks better.

Also, those Chinese words also caused a lot of speculation. Finally, European fans understood the meaning after translation. At this time, they realized that Chinese is more profound than they imagined. Just changing one line into another language can write a long paragraph. Come.

Chinese fans also showed a lot of enthusiasm for buying. Although a few hundred yuan is still very expensive, but it is in a big city, and the proportion of rich people is small but the number is large, so it sold well at first.

During this period, it may be difficult for the team's stores to make a profit.

When Edward went to school in his previous life, the sales of football accessories were not as good as those of basketball accessories. The main reason was that football shoes could not be worn as everyday shoes like basketball shoes. Another point was that football accessories were generally in European sizes in the early days, and the design was not counted. novel.

But he doesn't care about love at all, he is preparing to slowly cultivate the market.

There may not be many fans who want to buy jerseys at this stage, but he doesn't want to find a place to buy them when the fans want to buy them. In addition, the shops of several stores are directly bought by the team, and he doesn't care about such things.

Originally, Adidas wanted to partner with Edward because he could buy it at a low price, but Edward rejected it decisively.In the future, if Union Berlin changes sponsorship, it will be difficult to deal with the shares of Adidas in the store.He will never allow the team to be controlled by others. Union Berlin has made a lot of money selling players this summer, and it is right to spend some money to develop the market. He also does not want the team to use all the money to buy shops in China at a low price to make money. He doesn’t want to be a part of pushing up domestic housing prices. Besides, Union Berlin is a German team. Even if it has a good relationship with China, he doesn’t want this kind of sudden profit to happen in China, because he feels very strange in his heart. .

Of course it doesn’t matter if it’s him himself, the money he earns will be donated directly, but for the team, he can’t make the team spit it all out, so it’s better to buy as much as you want, don’t hoard it in your hands and wait for the appreciation.

Some teams develop hotels, real estate and many other projects.

Union Berlin is no exception. There are enough lucrative businesses in Hoffmann Football City alone. Those places are now owned by Edward, but they will be transferred to the team at a low price in the future.

Another point is that the current housing prices are much lower than in the future. If Union Berlin really has surplus funds, they can completely spend real estate in London, Tokyo or New York. In short, Edward does not allow the team to suck blood in the country.

It is his wish to suck the blood of Europeans and Americans.

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When various giants and Chelsea were competing in the transfer market, "Bild" pointed its guns at Union Berlin again: "Edward sold Sneijder, Materazzi and Cambiasso in the summer, these three players In exchange for 9000 million euros in cash for Union Berlin, Morientes and two youth players from Real Madrid, Morientes was sold to Werder Bremen for 600 million, which is 3500 million euros more than the deal for Union Berlin , Alves 5000 million euros plus a Barcelona youth player was sold, Dirk Dirk and Suker sold 7800 million pounds, equivalent to 2 million euros, so far, Union Berlin has earned 1 million in the summer transfer market 3 million euros, that's a staggering amount of money, but look at what Union Berlin did? Eduardo 750 bought Kaiserslautern's Miloslav Klose, 400 million euros for Marc van Bommel , bought an unknown full-back in Brazil, and an offensive player in the French third-tier league. The total cost was less than 1500 million euros, and maybe 1300 million was not spent. This is what a giant should do thing?"

Because they don't know the transfer fees of Ribery and Maicon, they can only estimate, but the estimates are similar.

It's not that Edward doesn't want to spend, but that he can't spend at all. Union Berlin's lineup doesn't need large-scale reinforcement at all.He can sign famous stars, such as Camoranesi or Joe Cole. These players are worth more than 2000 million, but can they be as strong as Ribery, who is 150 million?

If there are really famous players, or the number one in the world in a certain position, Edward will never begrudge the transfer fee, but his players are all top-notch, and the players he buys will become top-notch players in the future, and he can buy them at a low price. For a player like Bailey who has the potential for the golden ball in the future, isn't it a brain problem to buy a player who is not as good as him at a high price?

Edward looked at the team's roster.

Goalkeepers: Van der Sar, Stekelenburg

Defenders: Maicon, Ramos, Pepe, Vidic, Nesta, Evra, Philip Neville, Friedrich, Sun Jihai

Midfielders: De Jong, Van Bommel, Xavi Alonso, Ronaldinho, Juan Belleron, Ribery, Robben

Forwards: Villa, Van Persie, Klose, Philip Judith

Although there are fewer 22 players than normal teams, there is indeed not much room for reinforcement.

The weak point is still in the frontcourt. Friedrich, Sun Jihai, and Philip Neville are all versatile players who can play as midfielders and midfielders. Friedrich can even play four defenders and midfielders, so look There are only three players in the midfielder, and there is no shortage of players, even on the side. Villa can play on the left, Vereron can play on the left and right, Sun Jihai can play on the right, and Ribery can play on the left. It is also a two-way take-all, the main problem is still on the front waist.

Ribery should be good as a midfielder, but I don't know if he is powerful on the wing.In order to ensure the position of the front midfielder, Edward decided to buy another player. It is best to play both side and center. The more comprehensive the better, and he must have top strength.

This kind of thing is difficult even for super fans to think of it all at once.

Gerrard and Lampard are definitely good, but it is very difficult to buy them. Totti is also good, and it is as difficult to buy as the previous two. Edward keeps thinking about frontcourt players who will perform better in the future.

Iniesta is indeed good, but he himself is not interested in Barcelona players, and Barcelona is unwilling to make a move, and he is too lazy to hook up. At this time, he thought of Van der Vaart again. This guy is indeed very comprehensive, but unfortunately his personality is not very good. Otherwise, Edward didn't have to worry about the players when he stayed in the team.

The rest are too young. De Bruyne, whom he likes very much, is now in the Union Berlin youth team, but he is still too young to play in the first team.

At this moment, Edward finally remembered someone.

The man who broke Ronaldinho and Messi's monopoly on football - Luka Modric, although the Golden Globe Award was controversial that year, Modric is indeed an excellent midfielder. When Tottenham played the front midfielder, two wingers, central midfielder and midfielder, it perfectly met Edward's requirements.

Edward doesn't quite remember which team he is in, but he remembers that he played for a giant in Croatia. There are only a few giants in Croatia. Although the name is awkward, he quickly found out that he is playing for Dinamo Zagreb. At this time, Modric is a player of Dinamo Zagreb. The Croatian giants are preparing to loan him to Bosnia and Herzegovina. The appearance of Union Berlin surprised them, but they want to make a lot of money a sum.

David Gill showed extremely high negotiating skills. He made it clear that Union Berlin has several goals. If the other party is willing to transfer, they can negotiate a reasonable price, but it must not be too high.The highest price in his heart is 200 million euros. After all, the captain of Eindhoven, the long-famous Van Bommel is only 400 million.

However, Dinamo Sagrab was unwilling to let Modric go for 200 million euros. David Gill once wanted to give up. Edward asked him to sign Modric at all costs, but after getting along with Edward for a long time, he felt that it was a waste.He had an illusion that he had absolute trust in Edward, even if he gave up Modric and others, his attitude made the other party uncertain, and finally the deal was sold for 220 million euros.

For Eastern European teams, this transfer fee is not small.

Edouard was still surprised to hear that Gill signed Modric at this price, which is definitely a big advantage.Although Eastern Europe is cheap and poor, he remembers that Eastern European players are not cheap, because many giants are in the former Yugoslavia. On the contrary, many players in Ligue [-] and Bundesliga are cheaper, and those Eastern European talents are expensive. After being bought, very few can be kicked out. Aaronmovic and Kovacic have all reached the expected heights.

What surprised Edward even more was that the ally Schalke 04 really played a big game. Aschau not only signed Mario Gomez, but also bought Philipp Lahm from Bayern.

For this reason, Schalke 04 also paid a big price. They used their self-trained striker Asamoah and the young pair Hewedes plus 500 million euros to impress Bayern Munich. It was considered by "Bild" that "Schalke 04 is in a daze, and Aschauer has reached the age of retirement."

Although Ram performed well, Hewedes performed equally well in the youth team. The main difference between the two is age. They feel that if the two players grow up, their strength should be on the same level.

Not to mention adding a good striker and 500 million euros, 500 million euros can buy two main players in Germany, which is crazy.

Asauer also once thought he made a mistake, but thinking of Edward saying that Lahm would become the world's number one full-back, he put all his eggs in one basket.Anyway, I have invested, and I have no place to regret it, so I will continue to invest in Lahm.

He told the media: "They were wrong. In fact, I should apologize to Bayern Munich because we made a lot of money. I think Lahm will become the best full-back in the world in the future."

Lahm is naturally very happy with his statement, but unfortunately Hoeness does not agree. He told Bild: "Achauer is bluffing. He himself understands that he made a mistake. Philip is very good, but absolutely not. Worth the price."

Watching them quarrel, Edward wanted to laugh.

Originally, Ram may still have the idea of ​​returning to Bayern, but Hoeness came out to deny his ability. Ram estimates that now he is focused on proving himself in Schalke 04, and Bayern will suffer a great loss.

Lahm is the most difficult full-back among many top offensive players!

In mid-August, the construction team gave Edward good news that Union Berlin's new home stadium, the Hoffmann Stadium with a capacity of 8 people, was finally completed.

The league is about to start, and Edward still invites Schalke to a friendly match. After all, if the new stadium is built without a ceremony, there is always something missing. Schalke 04 will not reject Edward. The cooperation between the two parties is too close, and soon He agreed to his request, and it happened that Stevens also wanted to try the team's strength before the start of the new season.

(End of this chapter)