Chapter 663 Shooting yourself in the foot
Chapter 663 Shooting yourself in the foot
Liu Chengye sighed deeply, his tone full of helplessness: "Mr. Li, everyone is envious of Universal Pictures' wave of traffic, but it is precisely because of such a large traffic that other companies have been blocked from copying such marketing plans."
"If we blindly follow the trend, Xingguang Entertainment will indeed be on the hot search list, but I'm afraid it will be a hot search list for being scolded. By then, I'm afraid we will become the laughing stock of the industry, and I don't want to be the laughing stock."
Li Yan stood up irritably, walked to the French window, overlooking the bright lights and feasting downstairs, and said in a deep voice: "If we don't follow the marketing path of Universal Pictures, do you have any other plan to make our brand popular quickly?
Didn't you see that Universal Pictures' stock price has been soaring today? If we continue to let them develop like this, we will both fall.
Your Starlight Entertainment will be crushed by Universal Pictures and will never be able to recover. Is this the result you want to see?"
When it comes to controlling traffic, Liu Chengye is more experienced than Li Yan.
After seeing the series of operations carried out by Universal Pictures today, he already had some plans in mind, but at the moment, there was something far more important than the marketing plan.
Liu Chengye looked at Li Yan and said, "Mr. Li, do we need to polish the investment project in Qingping Township?"
Li Yan frowned slightly, his eyes full of confusion, and asked back: "Boss Liu, where did you get this from? Didn't we agree before that we would make some quick money with the help of Universal Pictures?"
Liu Chengye laughed dryly twice, and said solemnly: "I don't mean anything else.
Universal Pictures' stock price today broke through its historical peak, which is enough to show that capital is very optimistic about their project.
We spent 100 million in Qingping Township. If we only use it to fight a war of attrition with Universal Pictures, isn’t the return on this capital a bit low? I want to build a brand like Universal Pictures.”
Li Yan remained silent and slowly picked up the celadon teacup. In the midst of the hot steam, he could not taste any flavor of the tea.
He lowered his eyes to look at the tea leaves expanding at the bottom of the cup, with complex emotions surging in his chest. He envied the fact that every time Li Jiawei invested, she could accurately hit the right opportunity and take advantage of the situation. However, he also felt a little wary of Li Jiawei, fearing that her next move would force him into a desperate situation.
This fear was like a vine, tightly wrapped around him, making him feel like he was suffocating.
Because no matter how much he denied it, he had to face his heart and reality. The sister he adopted halfway became his unprecedented inner demon.
This was such a ridiculous thing. He was not afraid of Li Xuanbao, with whom he had grown up, but he developed a fear of Li Jiawei, who had never taken him seriously.
What an irony this is. He can still clearly remember that when he first met Li Jiawei, her cheap clothes and cautious demeanor made him feel that this woman was living a miserable life. Even if she returned to the Li family, she was destined to live a mediocre life.
At that time, he felt both disgust and pity for her, and thought that for a woman to live to her point, her life was a complete failure.
But who could have imagined that in just a few short years, the person he once despised would be able to crush him in his career.
Seeing Li Yan's distracted gaze, Liu Chengye tapped the table lightly, and asked tentatively, "Mr. Li, what do you think about the adjustment direction of the Qingping Township project?"
Li Yan came back to his senses, sighed heavily, and looked up at Liu Chengye: "Since Mr. Liu has an idea, why not tell us about it."
Liu Chengye smiled meaningfully, his fingertips unconsciously rubbing the lighter in his hand: "It's not a plan yet, just an idea. Mr. Li, have you ever learned what the annual scale of China's tea beverage market is now?"
Li Yan frowned slightly, and said with a tone of impatience: "Mr. Liu, there is no need to beat around the bush. I am an outsider in the catering industry. If you have something to say, just speak directly."
Liu Chengye raised a meaningful smile and tapped the table with his fingers: "Li's is deeply involved in machinery manufacturing, and the technical barriers are there. But the tea beverage industry is different, the entry threshold is very low. Last year, the scale of China's tea beverage market directly broke through the 200 billion mark!"
Li Yan raised his head suddenly, his pupils shrank slightly, and his Adam's apple rolled unconsciously: "Two hundred billion?!"
Seeing his shocked look, Liu Chengye's eyes flashed with a smile, and he sighed and shook his head: "When I first learned about this scale, I had the same expression as you do now.
Who would have thought that a small cup of milk tea could support such a large business? "
As he spoke, he leaned over and pulled out a report from the table, pushed it in front of Li Yan, and tapped the paper heavily with his fingertips: "Mr. Li, this data is more convincing than what I said."
Li Yan took the report, which listed the market value analysis of the leading brands in the domestic tea beverage industry.
When his eyes swept across the number at the top of the annual revenue list, his breathing suddenly stopped. The annual revenue of a single brand exceeded more than 20 billion, and the net profit was as high as more than 4 billion. These eye-catching data directly overturned his perception of traditional consumer products.
Li Yan suppressed his shock and put the report on the table. He looked at Liu Chengye and said, "Boss Liu, are these data true? Are they true?"
Liu Chengye folded his arms across his chest, leaned against his desk and chuckled, "Every year, the industry white paper has it all written down in black and white, and the data source is the annual reports of listed companies."
He leaned forward and pointed at the numbers on the report. "Now you understand why Universal Pictures' marketing campaign caused the stock price to soar, right? That's because investors saw the future value of the 'Huai'an Fragrant Tea' brand.
Whoever can take a bite of the fat piece of meat in the tea beverage market will be able to taste the sweetness of capital.”
Li Yan's chest heaved violently, and the deep breath he took turned into a muffled laugh in his throat.
He couldn't help but think of the reason why Li Jiawei invested in Huaian Township. Originally, he and Li Xuanbao wanted to trick Li Jiawei in the old city renovation project in Qionglin District. In order to break the deadlock and maintain her relationship with Secretary Xu of the Municipal Party Committee, she invested in the tea industry in Huaian Township.
In nearly two years, she has managed to bring this project to this point. It can be seen that the team behind her has put a lot of effort into this.
What's funny is that the scheme he and Li Xuanbao set up to "strangle" Li Jiawei actually paved a way for Li Jiawei to make money.
In the end, they shot themselves in the foot, while Li Jiawei was totally unintentional.
Liu Chengye caught Li Yan's sudden change of expression. Although he couldn't guess what he was thinking at the moment, looking at his changeable look, it was obviously not a happy thing.
However, now, Liu Chengye's mind is full of converting the 100 million invested in Qingping Township into an industrial layout worth tens of billions. He has no time to care about Li Yan's current mood.
His mind is now filled with the trillion-dollar tea beverage market. Making money, making money, and making money is his only obsession now.
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