inspire-indiana Chapter 248 Competition among sports brands
Chapter 248 Competition among sports brands
Chapter 248 Competition among sports brands
In Pico's headquarters in QZ City, Xu Jinnan, the executive chairman, is looking at the sales report of the last quarter in his office.
Seeing the sharp increase of 119% year-on-year in sales in the last quarter, Xu Jinnan grinned from ear to ear.
Pike has now firmly suppressed foreign brands such as Nike and Adidas, and then Pike can almost occupy half of China's basketball sneakers.
After gaining a firm foothold in China, Pico is marching into other Asian countries, and with the help of Zhang Zifeng's influence, it has also opened up a corner of the local market.
Although the market share is not large, I believe that as long as Zhang Zifeng's popularity further expands, Pico will definitely catch up and surpass Nike and Adidas.
Just as Xu Jinnan was planning how to improve sales.Manager Wang Zhicheng, Director of the Marketing Department, rushed in without even knocking on the door, shouting, "It's not good!"
Xu Jinnan was taken aback. He shouted angrily, "Why panic? Be calm. Do you understand?"
It's all burning, Wang Zhicheng can't care about being calm at this time.
He hurriedly said, "Chairman, Nike and Adidas have sent teams to contact Zhang Zifeng, they want to poach Zhang Zifeng!"
"What?!" Xu Jinnan stood up in horror when he heard that, and knocked over the teacup, which wet the documents on the table.
"Is the news reliable?" Xu Jinnan asked immediately.
Wang Zhicheng shouted, "Absolutely reliable. Reporters have photographed Adidas executives leading the team and approaching Zhang Zifeng!"
"No, we must not let those bastards poach Zhang Zifeng. Hurry up and hold a high-level meeting, which is related to the development of our company. Everyone must attend, even if you want to have a baby, get the fuck out of here!" Executive Chairman Xu Jinnan roared.
In Pico's conference room, smoke filled the air.
Wang Zhicheng, director of the marketing department, clarified the current crisis, "According to reliable sources, Nike is comparable to Durant and gave Zhang Zifeng a 10-year endorsement contract of 3 million US dollars. Adidas wants to reach a lifetime agreement with Zhang Zifeng, and the endorsement fee is directly 10 billion Dollar!"
Hearing Manager Wang call out the endorsement fees of Nike and Adidas, all the top executives of Pico present gasped.
3 million, 10 billion, and it's still US dollars.
How much did Pico give Zhang Zifeng? Last year it was 1800 million yuan, and this year it was 2400 million yuan.
The difference is nearly ten times.
If the difference is one or two times, everyone thinks that Zhang Zifeng will not break the contract.
The difference was more than ten times, and Pico's executives really didn't have confidence that Zhang Zifeng could keep Zhang Zifeng.Even if he didn't want to break the contract, the people around him would try their best to persuade Zhang Zifeng to break the contract.
But if the contract is revised now and renewed in advance, how much endorsement fee is appropriate for Zhang Zifeng?
Can Pico afford it?
Zhang Zifeng played a decisive role in Manager Wang's career promotion, and now it can be said that Wang Zhicheng and Zhang Zifeng are bound together.
Wang Zhicheng gritted his teeth and said first, "Zhang Zifeng's improvement of our sales is obvious to all. I believe everyone is aware of his importance. We must definitely keep him at all costs. I think our company will discuss with Zhang Zifeng and propose amendments first. Contract. Win his favor!"
The chief financial officer said, "We all know what you said. The question is, if the contract is revised, how much endorsement fee should we give him?"
Manager Wang gritted his teeth and shouted, "Adidas gave a 10 billion lifetime agreement. Even if calculated based on a 20-year career, the annual endorsement fee is nearly 3.2 million yuan! Let's play the emotional card, I think 3 million a year should be We can reach an agreement with Zhang Zifeng."
3 million a year!
The high-level Pico executives present were startled when they heard this. Is Zhang Zifeng worth so much money?
Pico's executives quickly calculated in their minds, if Zhang Zifeng was given 3 million yuan a year as an endorsement fee, would the company make a profit?
They made a quick calculation in their minds, and then their eyes lit up, it was worth the amount.
But the problem is that everyone has a big business. Nike has a market value of more than 600 billion US dollars, and Adidas has a market value of nearly 400 billion US dollars.How much is pico?About 60 billion Hong Kong dollars.
Even if the endorsement fee is 3 million yuan a year, even if Zhang Zifeng is suddenly injured and his career is reimbursed.
Nike they are heartache at best, but not hurt.
But Pico, not to mention 3 million, just 1 million, in case Zhang Zifeng is really injured and affects his career.
Pico's development strategy will inevitably be affected, and may even go bankrupt.
Pico can't afford to bet!
That's the problem with small businesses!
The scale is small, the funds are insufficient, and we cannot afford superstars.
Even if you are lucky enough to find a future star, once the future star earns its worth, it will be immediately poached by a big company with a big contract.
Then big companies continue to occupy the market, and small companies struggle to survive. If they are not careful, they will go bankrupt or be swallowed up by others.
The chief financial officer shook his head first and said, "No, the risk is too high. It's tantamount to putting our company's entire bet on Zhang Zifeng. I don't agree!"
Wang Zhicheng heard the chief financial officer's objection, and he shouted, "Then do you have a better solution? Or just watch our opponent poach Zhang Zifeng away, and then watch our opponent devour our market share?"
The chief financial officer shouted, "3 million, we can invite ten top film and television superstars to be our image spokespersons!"
Wang Zhicheng laughed angrily when he heard this: "Superstars in the music and film industry? Are you kidding? Can you guarantee that ten so-called superstars in the music and film industry can match Zhang Zifeng's influence? How much sales can they help us with? Help us stabilize the Chinese sporting goods market, can they help me break into the Southeast Asian market?"
Hearing Wang Zhicheng's rebuttal, the chief financial officer was unable to answer for a while.
It is not that Nike and Adidas do not have spokespersons in this regard, but their market influence is not as great as expected, or customers do not buy these people's accounts.
The sales of sports equipment still depend on well-known athletes to drive sales.
When Xu Jinnan heard that his employees were arguing again, he immediately shouted angrily, "I called you here to solve the problem, not to listen to your quarrel! What I want is a solution, do you understand the solution?"
Wang Zhicheng looked at Chairman Xu Jinnan and said, "Chairman, you have said before that you want to build Pico into a world-class sporting goods company. Now Zhang Zifeng is the best spokesperson for us to promote Pico to the world. I think he It's worth the risk!"
Chairman Xu Jinnan lit a cigarette irritably, took a puff and said, "I understand what you said. But our company really can't afford 3 million. You also know that in order to leverage Zhang Zifeng's influence, our company will seize it as soon as possible. Market share. The company has already borrowed a sum of money from the bank with all available mortgages and credit lines last year to expand production and distribute goods as soon as possible. If Zhang Zifeng is given such a high endorsement fee, our company's capital turnover will be problematic! If you are not careful, Then it might be going bankrupt as the marketing director said! Zhicheng, please contact Zhang Zifeng first to see what their attitude is? Maybe they don’t want to be a foreign endorsement at all, it’s our false alarm field?"
Wang Zhicheng looked at the chairman in surprise when he heard that.
You can't be so naive, boss!
Even if people don't want to be the endorsement of foreign countries, we are not the only ones in Huaxia.Yata and Li Shuan, the two former big brothers, have been eyeing each other, boss!
The chairman probably also knew that he was whimsical, "Ahem, that. If the other party has other ideas, you can negotiate with the other party to see if it can be done. It is the endorsement fee, which is less in the early stage and bigger in the later stage. 1 million in one year, 1.5 million in the second year, and so on. If he doesn’t lose money, we can make it through!”
Wang Zhicheng glanced at the chairman. This condition seemed fair, but in fact it could be said to be very unfair.
It's just that although Wang Zhicheng knows the trap, he is an employee of Peak after all.
Wang Zhicheng could only say in frustration: "I will try my best, but I can't guarantee that the other party will agree to our conditions!"
In the past, Wang Zhicheng was very happy to see Zhang Zifeng's rapid progress.But at this moment, Wang Zhicheng blamed Zhang Zifeng very much, why the hell are you making such rapid progress.You can't slow down, how can others catch up with you!
(End of this chapter)