Qi Tongwei: Sign-in relationship started during student days

Chapter 322: Fishing in the Fire

At night, Qijia Village is brightly lit.

The villagers under the street lights hurriedly gathered in one direction, fearing that they would wake anyone up.

Tonight is destined to be a sleepless night. Under the instigation of some people, everyone is preparing for tomorrow's referendum.

Soon, young and old were all smoking in the warm main room of Qi Laosan's house.

Seeing that most people had arrived, Qi Lao San shook his neck, stood up, and cleared his throat twice. The gold necklace around his neck also shook, shining brightly so that everyone's eyes were wide open.

Some people say that Qi Laosan's necklace weighs three kilograms, while others say five kilograms. Considering the current market price of 23 yuan per gram, this is more than their annual income. No wonder everyone is inspired by him.

Seeing that Qi Lao San was about to speak, everyone stopped talking.

"We all have the surname Qi. As for Brother Tong Wei, he is busy with work and has no time to spare. He may not know that Huawei Group has stolen our money.

But we are clear, this referendum we must take control of Qijia Village's vegetable base. Uncles, uncles, brothers and sisters, don't be confused at this critical moment."

Someone asked, "Third Brother, are you sure about this? With Huawei Group, we can get a stable income every year. I won't lose money if I hand it over to you, right?"

Qi Lao San was displeased and tugged at the gold necklace around his neck. "Uncle Zhuzi, you're slapping me in the face. After all, I've read a lot of books over the years and have worked hard in society. I can't say I'm as good as Tong Wei Ge, but I've learned a few skills."

The man said, "Aren't you just a high school student?"

"Hey, don't look down on high school. Go out and take a look. Our high school is considered a high level of education. It's more than enough for you to work and become a leader in the south.

Besides, you can see that I opened a company outside these two years. How is it going?"

When everyone heard this, they started talking.

"The third brother has made a lot of money in the past two years, which shows that he is really talented."

"I'll just look at the third one from a young age. He's no worse than Tong Wei."

"Yes, the third child has been reliable since he was young, otherwise how could he have accumulated such a huge fortune..."

"I think so too. He's the second person in our village to buy a car. I heard his car is even more expensive than the one owned by Brother Tongfeng."

"That's right, Third Brother runs a karaoke bar. Drinks cost one yuan outside, but ten yuan inside. They make much more money than a hot pot restaurant."

"Yes, if our village produces a high-ranking official and a wealthy man, we will be rich and powerful."

"..."

Seeing that the time was almost right, Qi Lao San waved his hand and said, "Originally, I didn't intend to get involved in this mess, but I couldn't bear to see everyone's money and Tong Weige being cheated.

I promise that the base will be under my control, and everyone's dividends will be doubled in the future!"

The villagers immediately roared, "Great! Support the Third Brother!"

……

At the same time, the men in Qi Tongwei's family were brewing tea around the stove, while the women were coaxing the children and cleaning up.

Qi Tongwei also received news about Qi Laosan, who was canvassing for votes at home and engaging in reactionary activities.

Gently stirring the scalding tea in a teacup, Qi Tongwei asked his father, "Dad, this outfit of the third son is not cheap. Did he buy it himself?"

"Yeah, I heard he opened a karaoke bar in the city. Business is booming, he can earn thousands a day, and he can earn enough to buy a gold necklace this thick in a month."

Qi Tongwei couldn't help but frown slightly.

Father Qi noticed that Qi Tongwei's expression was not right, "Tongwei... is this kid telling lies?"

"I don't know if it's true or not, but if they really opened a karaoke bar, it wouldn't be difficult to make a thousand a day."

Karaoke, the predecessor of KTV, can be said to be a highly profitable industry even in later generations, especially before 2010. Without connections in both the black and white worlds, it was impossible to get involved in this industry.

He probably guessed that Qi Laosan must have used his name to open this karaoke bar.

This Qi Lao San is not honest.

When Qi Tongfeng and Qi Tonggong heard this, they asked, "Tongwei, is this karaoke bar open?"

As soon as these words were spoken, the whole family looked at Qi Tongwei intently.

Now the two brothers are no longer satisfied with a small hot pot restaurant. They have been busy since they got married. With several more people added to their family over the years, the money has become insufficient.

It’s just that they haven’t read much, or they are extremely insecure. They are fine with following procedures, but it’s difficult for them to be entrepreneurs.

"Karaoke is full of mixed crowds. You guys can't handle it."

Qi Tonggong asked again: "Tongwei, what else can we do?"

Qi Tongwei asked curiously, "Is the hot pot restaurant business not doing well?"

Qi Tongfeng smiled awkwardly, "It's good, but now Tonggong and I each have a large family, so it's a bit insufficient. And now your sister-in-law is pregnant again..."

Qi's mother, who was coaxing her grandson to sleep and walked out of the room, said with a serious face, "You two older brothers should not rely on your younger brother for everything. Your younger brother has given you this hot pot restaurant. Don't be too greedy.

Some time ago, I saw on TV that some officials were dragged into trouble by their younger brothers. Don’t let your younger brothers make mistakes.”

After being accused by their old mother, the two brothers immediately lowered their heads, not looking like the heads of the family at all.

Qi Tongwei didn't expect that his cheap mother was more clear-headed than anyone else in the family. "Mom, it's not that serious. I just gave them some advice on how to do business. There won't be any problems."

Then he said to the two brothers, "Now you have enough manpower, I think we can open a chain of hot pot restaurants."

"Chain hot pot restaurant?"

"Yes, you can open a hot pot restaurant in every city using your model. All you need to do is master the core recipe. While you're running the restaurant, you can also train store managers, earn commissions, open branches, or even franchise."

"I understand opening a branch, but what does franchising mean?"

"They're using the Qi Family Hot Pot restaurant's name to open a new store, and you charge a certain fee every year. This approach will allow your funds to grow explosively, but it also comes with risks. For example, if one of the hot pot restaurants has a major incident, the other stores will also suffer. I don't recommend this approach."

Considering that the Qi brothers' hot pot restaurant is intended to be passed down from generation to generation, not just a quick buck, Qi Tongwei emphasized the dangers of this model: "Franchise stores rely too much on brand image, but it is often very difficult to maintain brand image.

Supervision is a big job. The quality of people joining hot pot restaurants is mixed, so it is inevitable that some people will try to save money and use inferior ingredients. If that happens, one bad apple will spoil the whole pot of porridge."

Of course, there is another way, which is to establish a central kitchen and unify distribution, but the cost will also increase accordingly.

That would require more management, and the Qi brothers are not able to control it with their abilities. It would be better for them to open each store one by one, recruit suitable talents, and adopt a direct sales model.

Qi Tongfeng also agreed, "Tongwei, I think the direct sales model you mentioned is feasible. So which hot pot restaurant should we choose for our next one?"

"You'll need to research this. Ideally, it'll have a high foot traffic. Of course, the corresponding rent will be quite high. If you have the money, it's best to buy it directly. I think the land will appreciate in value in the future, so it's better to buy than rent. Also, the name should be changed. Don't call it Qi's Hot Pot Restaurant, it's too corny."

"What should it be called?"

"Let's call it Huoli Lao," Qi Tongwei said directly. "It just so happens that a colleague of mine has just graduated and also studied business administration. Let him help you. Our hot pot restaurant can also try to reform itself."

If there is Haili Lao, then I will change it to Huoli Lao. It would be best if he opens one and Huoli Lao opens one next to it.

Copy the models of two mobile phone brands in later generations, so that you can both compete and learn.

The two brothers looked at each other and immediately decided, "I think it's okay."

They had wanted to open a branch for a long time, but without Qi Tongwei as their backbone, they felt a little insecure.

As soon as Qi Tongwei agreed, the two of them stopped hesitating.

……